In today's world wide web, we're using multiple devices to surf the internet. Mobile enjoys approximately 50% of the total device usage. What you tend to find is that the initial search is performed on mobile, with final decisions and purchases finalized on desktop devices. Business owners would be wise to make sure the page speed for all devices is optimal for their website(s).
We now have Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) to rapidly speed up mobile websites, but most businesses are still using responsive or adaptive designs for their websites.
At Browserweb, we took a long hard look at AMP when it first came out and yes, it's fast, but in effect it's stripped out HTML, like your reader view on your phone. It takes a lot of customization to make it more visual and with forms on-page. We prefer visuals and interactive designs and, like many, have held off making the switch to AMP.
The more recent PWA seems a better solution, however, we've not delved into PWA. As most of our "challenge" websites below are using responsive designs for mobile, we've excluded PWA and AMP from the results. Hence, any website 12 seconds on under for mobile is currently a good barometer.
You'll see much higher page load times than desktop on mobile devices and as you can see from the results, only Browserweb with 5.6s, Google with 5.9s, and Shopify with 6.2s that came in under our benchmark 12 seconds.
To put that into perspective, only 3 out of 8 websites in our challenge loaded faster than 12s. Mobile page speed is still evolving but over 12 seconds and your conversions will be negatively affected.
Excellent job again, project number 3.John Bragg, LPC Ethics
Very professional and quick to respond.
This month, we elected to look at eCommerce vendors, and also compare not only desktop page speed load times, but mobile as well.* As a benchmark, rather than just using our own website, we decided to run with Google's "Think with Google" website, which we've reported on in the past. As Google is the one "beating the drum" as it were for fast loading mobile experiences, it seems appropriate.
9.3s vs 8.6s in July, it's a even slower ecommerce experience at your desk this month. It's been given a speed Grade E.
8.6s for a very slow ecommerce experience at your desk.
Try as we have, the speed tool throws out an error for this month's test. It seems the url is on a new beta layout (e.g. "/v2/" trailing directory on the website) and it's causing query issues. So we'll have to leave it at June's 23.3s on mobile.
23.3s on mobile. Volusion earns the wooden spoon for the month of June for that result. Shocking.
An effort has been made since June's report, we're now recording 7.5s, a nearly 50% improvement. It's a Grade E and still has plenty of work to do.
Yikes! 13.5s leaves BC in big lag times. BigCommerce ends up in last place if you review the results of both desktop and mobile.
An even bigger drop is mobile, with 20.0s recorded. Grade E.
However, as with Shopify, the mobile website is disappointing at 13.5s load time.
5.4s is an improvement of 2s for SquareSpace over June 2018 results.
7.4s means a low score for SquareSpace and it's apparently not managed to totally free itself of Anthony's dorm and go enterprise for page speed.
However, at 18.8s it's slower than June, which is not good news for the Squares mobile first enthusiasts. It's a lowly Grade F speed rank, which isn't a surprise, really.
At 16.9s it's consistent at least. Consistently slow.
Sliding back to 4.3s, from #3Seconds in June. Grade D means some work required.
Browserweb used to be Magento developers as it was the new kid on the block and very up-to-date on technology. The issue we had was clients found the administrative area of the website a rather hard and steep learning curve compared to the likes of WooCommerce by WordPress and in those early days, OSCommerce and other open source ecommerce solutions. We are not surprised Adobe has purchased this enterprise commerce vendor, nor that their page load time for desktop comes bang in on #3Seconds either.
The desktop has take a little dent, down to 3.0 seconds from 2.2s in June, but it's still in the #3Seconds range.
For a cloud-based solution, Shopify is the current market leader and the desktop speed is pretty decent, 2.2s sees this ecommerce platform come under our benchmark #3SECONDS.
Shopify obviously has all it's social listening tools in place, they've rapidly improved to 6.2s this month from 13s in June. They've broken out the geek tees and have been chopping the shop to successfully improve speeds. That said, they could tweak a bit more to improve the Grade C.
The problem that Shopify has is their mobile speed, it takes 13s to load. Now considering they are the envy of the world with the current preferred partner program with Instagram Shoppable, you'd expect their page speed to have been super-fast on mobile. But alas, they are a C Grade on the mobile page speed report.
1.7s is the latest and very consistent page speed for Browserweb.
1.6s is the latest and very consistent page speed for Browserweb.
August test speed is 5.9s, which is similar to June's result of 6.0s. Browserweb has improved it's own mobile speed to 5.6s in August, keeping in sync with Google's results.
6.0s which, considering the talent, code and engineers at Google, is fair. It's not AMP speed but it's faster than all others, including Browserweb. That said, they don't have sliders or interactive elements on the home page at Think with Google, it's small and static.
August tests came in at 1.5 and June was 1.4s, which is on a par with Browserweb.
1.4s which is on a par with Browserweb.
5.6s is our mobile speed. It's greatly improved since the launch of google's mobile index.
9.4s is our mobile speed. It's comfortably under our #12Seconds benchmark for mobile websites.
When it comes to finding the right web host for your WordPress or Woocommerce website, it’s important that your hosting company is an expert in their chosen profession.
We’re WordPress website designers, web developers and our network admins are extremely talented with WordPress too.
We’ve configured our web servers specifically for this leading content management system.
In our opinion, cPanel for customer access to administer their website, domain and email as well as other tasks is the best.
Not only are they headquartered out of Houston, we’ve retained staff that have worked with this leading provider in the past.
It’s a super easy way for you to manage your hosting account and you can login directly from your account at Browserweb.
One daily backup, one weekly backup and one monthly backup, should disaster happen and you haven’t backed up your website, we’ve got your back.
Accidents do happen, even though you have several methods of backup available on your own, from cPanel to using a cloud provider or a WordPress backup plugin to focus just on the website content and database itself.
We’ve seen it happen and rescued many websites that did not have any backup or the backup they had was infected or damaged. Rest assured, we have regular backups to enable roll back and restoration of your website if necessary.
Your Account at Browserweb is designed with all devices in mind, which means it looks and works perfectly on your mobile, tablet, laptop or desktop device.
Need to pay a bill on the go or send us an urgent support ticket from your phone? No problem.
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