You’re looking for Consistency across Devices

In today's world wide web, we're using multiple devices to surf the internet.

Mobile enjoys approximately 50% of the total device usage.

What you tend to find is that the initial search is performed on mobile, with final decisions and purchases finalized on desktop devices.

Business owners would be wise to make sure the page speed for all devices is optimal for their website(s).

 

We now have Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) to rapidly speed up mobile websites, but most businesses are still using responsive or adaptive designs for their websites.

 

At Browserweb, we took a long hard look at AMP when it first came out and yes, it's fast, but in effect it's stripped out HTML, like your reader view on your phone.

It takes a lot of customization to make it more visual and with forms on-page.

We prefer visuals and interactive designs and, like many, have held off making the switch to AMP.

The more recent PWA seems a better solution, however, we've not delved into PWA. As most of our "challenge" websites below are using responsive designs for mobile, we've excluded PWA and AMP from the results.

Hence, any website 12 seconds on under for mobile is currently a good barometer.

 

You'll see much higher page load times than desktop on mobile devices and as you can see from the results, only Browserweb with 5.6s, Google with 5.9s, and Shopify with 6.2s that came in under our benchmark 12 seconds.

 

To put that into perspective, only 3 out of 8 websites in our challenge loaded faster than 12s.  Mobile page speed is still evolving but over 12 seconds and your conversions will be negatively affected.

Ecommerce Vendors Challenge

This month, we elected to look at eCommerce vendors, and also compare not only desktop page speed load times, but mobile as well.*

As a benchmark, rather than just using our own website, we decided to run with Google's "Think with Google" website, which we've reported on in the past.

As Google is the one "beating the drum" as it were for fast loading mobile experiences, it seems appropriate.

*Page speed load performance is carried out using gtmetrix.com page speed testing software.

Desktop Page Speed Ranking

SPEED RANKING WEB HOST
1. Google
2. Browserweb
3. Shopify
4. Magento
5. SquareSpace
6. Weebly
7. Bigcommerce
8. Volusion

Ecommerce Desktop Page Speed Challenge

Volusion

VOLUSION.COM

AUGUST 2018

DESKTOP
9.3s vs 8.6s in July, it's a even slower ecommerce experience at your desk this month. It's been given a speed Grade  E.

JUNE 2018

DESKTOP
8.6s for a very slow ecommerce experience at your desk.
BigCommerce

BIGCOMMERCE.COM

AUGUST 2018

DESKTOP
An effort has been made since June's report, we're now recording 7.5s, a nearly 50% improvement. It's a Grade E and still has plenty of work to do.

JUNE 2018

DESKTOP
Yikes! 13.5s leaves BC in big lag times. BigCommerce  ends up in last place if you review the results of both desktop and mobile.
Weebly

WEEBLY.COM

AUGUST 2018

DESKTOP
The speed wobble just got a lot bigger for Weebly. This month they are a low 7.2s.  

JUNE 2018

DESKTOP
Wobbling in at 5.3s is Weebly needs some more engineering to bring down the desktop lag.
SquareSpace

SQUARESPACE.COM

AUGUST 2018

DESKTOP
5.4s  is an improvement of 2s for SquareSpace over June 2018 results.

JUNE 2018

DESKTOP
7.4s means a low score for SquareSpace and it's apparently not managed to totally free itself of Anthony's dorm and go enterprise for page speed.
Magento

MAGENTO.COM

AUGUST 2018

DESKTOP
Sliding back to 4.3s, from #3Seconds in June. Grade D means some work required.

JUNE 2018

DESKTOP

Browserweb used to be Magento developers as it was the new kid on the block and very up-to-date on technology.

The issue we had was clients found the administrative area of the website a rather hard and steep learning curve compared to the likes of WooCommerce by WordPress and in those early days, OSCommerce and other open source ecommerce solutions.

We are not surprised Adobe has purchased this enterprise commerce vendor, nor that their page load time for desktop comes bang in on #3Seconds either.
Shopify

SHOPIFY.COM

AUGUST 2018

DESKTOP
The desktop has take a little dent, down to 3.0 seconds from 2.2s in June, but it's still in the #3Seconds range.

JUNE 2018

DESKTOP
For a cloud-based solution, Shopify is the current market leader and the desktop speed is pretty decent, 2.2s sees this ecommerce platform come under our benchmark #3SECONDS.
Browserweb

BROWSERWEB.ORG

AUGUST 2018

DESKTOP
1.7s is the latest and very consistent page speed for Browserweb.

JUNE 2018

DESKTOP
1.6s is the latest and very consistent page speed for Browserweb.
Think with Google

THINKWITHGOOGLE.COM

AUGUST 2018

DESKTOP
August tests came in at 1.5 and June was 1.4s, which is on a par with Browserweb.

JUNE 2018

DESKTOP
1.4s which is on a par with Browserweb.

Mobile Page Speed Ranking

SPEED RANKING WEB HOST
1. Browserweb
2. Google
3. Shopify
4. Weebly
5. SquareSpace
6. Magento
7. Bigcommerce
8. Volusion

Ecommerce Mobile Page Speed Challenge

Volusion

VOLUSION.COM

AUGUST 2018

MOBILE
Try as we have,  the speed tool throws out an error for this month's test. It seems the url is on a new beta layout (e.g. "/v2/" trailing directory on the website) and it's causing query issues. So we'll have to leave it at June's 23.3s on mobile.

JUNE 2018

MOBILE
23.3s on mobile. Volusion earns the wooden spoon for the month of June for that result. Shocking.
BigCommerce

BIGCOMMERCE.COM

AUGUST 2018

MOBILE
A reversal in luck for mobile, recorded at 28.8s compared to 20.1s in June. Grade F, there's no big promises for mobile commerce here.

JUNE 2018

MOBILE
Ouch! 20.1s for mobile and 13.5s for desktop makes BigCommerce a Big "NO" from us. We tested a few of their customer websites last month and shared the report on social media  - the customer websites proved to be slow as well.
Magento

MAGENTO.COM

AUGUST 2018

MOBILE
An even bigger drop is mobile, with 20.0s recorded. Grade E.

JUNE 2018

MOBILE
However, as with Shopify, the mobile website is disappointing at 13.5s load time.
SquareSpace

SQUARESPACE.COM

AUGUST 2018

MOBILE
However, at 18.8s it's slower than June, which is not good news for the Squares mobile first enthusiasts. It's a lowly Grade F speed rank, which isn't a surprise, really.

JUNE 2018

MOBILE
At 16.9s it's consistent at least. Consistently slow.
Weebly

WEEBLY.COM

AUGUST 2018

MOBILE
The 10.8s for mobile page speed in June has gone and been replaced with a slow 16.2s for mobile. Let's hope they fix the speed wobbles.

JUNE 2018

MOBILE
A mobile-first thinking company? They have a more creditable 10.8s for mobile page speed.
Shopify

SHOPIFY.COM

AUGUST 2018

MOBILE
Shopify obviously has all it's social listening tools in place, they've rapidly improved to 6.2s this month from 13s in June. They've broken out the geek tees and have been chopping the shop to successfully improve speeds.  That said, they could tweak a bit more to improve the Grade C.

JUNE 2018

MOBILE
The problem that Shopify has is their mobile speed, it takes 13s to load. Now considering they are the envy of the world with the current preferred partner program with Instagram Shoppable, you'd expect their page speed to have been super-fast on mobile. But alas, they are a C Grade on the mobile page speed report.
Think with Google

THINKWITHGOOGLE.COM

AUGUST 2018

MOBILE
August test speed is 5.9s, which is similar to June's result of 6.0s. Browserweb has improved it's own mobile speed to 5.6s in August, keeping in sync with Google's results.

JUNE 2018

MOBILE
6.0s which, considering the talent, code and engineers at Google, is fair. It's not AMP speed but it's faster than all others, including Browserweb. That said, they don't have sliders or interactive elements on the home page at Think with Google, it's small and static.
Browserweb

BROWSERWEB.ORG

AUGUST 2018

MOBILE
5.6s is our mobile speed. It's greatly improved since the launch of google's mobile index.

JUNE 2018

MOBILE
9.4s is our mobile speed. It's comfortably under our #12Seconds benchmark for mobile websites.