You’re looking for Consistency across Devices
In today's world wide web, we're using multiple devices to surf the internet.
Mobile enjoys approximately 50% of the total device usage.
What you tend to find is that the initial search is performed on mobile, with final decisions and purchases finalized on desktop devices.
Business owners would be wise to make sure the page speed for all devices is optimal for their website(s).
We now have Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) to rapidly speed up mobile websites, but most businesses are still using responsive or adaptive designs for their websites.
At Browserweb, we took a long hard look at AMP when it first came out and yes, it's fast, but in effect it's stripped out HTML, like your reader view on your phone.
It takes a lot of customization to make it more visual and with forms on-page.
We prefer visuals and interactive designs and, like many, have held off making the switch to AMP.
The more recent PWA seems a better solution, however, we've not delved into PWA. As most of our "challenge" websites below are using responsive designs for mobile, we've excluded PWA and AMP from the results.
Hence, any website 12 seconds on under for mobile is currently a good barometer.
You'll see much higher page load times than desktop on mobile devices and as you can see from the results, only Browserweb with 5.6s, Google with 5.9s, and Shopify with 6.2s that came in under our benchmark 12 seconds.
To put that into perspective, only 3 out of 8 websites in our challenge loaded faster than 12s. Mobile page speed is still evolving but over 12 seconds and your conversions will be negatively affected.
Ecommerce Vendors Challenge
This month, we elected to look at eCommerce vendors, and also compare not only desktop page speed load times, but mobile as well.*
As a benchmark, rather than just using our own website, we decided to run with Google's "Think with Google" website, which we've reported on in the past.
As Google is the one "beating the drum" as it were for fast loading mobile experiences, it seems appropriate.
*Page speed load performance is carried out using gtmetrix.com page speed testing software.
Desktop Page Speed Ranking
|SPEED RANKING||WEB HOST|
Ecommerce Desktop Page Speed Challenge
DESKTOP9.3s vs 8.6s in July, it's a even slower ecommerce experience at your desk this month. It's been given a speed Grade E.
DESKTOP8.6s for a very slow ecommerce experience at your desk.
DESKTOPAn effort has been made since June's report, we're now recording 7.5s, a nearly 50% improvement. It's a Grade E and still has plenty of work to do.
DESKTOPYikes! 13.5s leaves BC in big lag times. BigCommerce ends up in last place if you review the results of both desktop and mobile.
DESKTOPThe speed wobble just got a lot bigger for Weebly. This month they are a low 7.2s.
DESKTOPWobbling in at 5.3s is Weebly needs some more engineering to bring down the desktop lag.
DESKTOP5.4s is an improvement of 2s for SquareSpace over June 2018 results.
DESKTOP7.4s means a low score for SquareSpace and it's apparently not managed to totally free itself of Anthony's dorm and go enterprise for page speed.
DESKTOPSliding back to 4.3s, from #3Seconds in June. Grade D means some work required.
DESKTOPBrowserweb used to be Magento developers as it was the new kid on the block and very up-to-date on technology. The issue we had was clients found the administrative area of the website a rather hard and steep learning curve compared to the likes of WooCommerce by WordPress and in those early days, OSCommerce and other open source ecommerce solutions. We are not surprised Adobe has purchased this enterprise commerce vendor, nor that their page load time for desktop comes bang in on #3Seconds either.
DESKTOPThe desktop has take a little dent, down to 3.0 seconds from 2.2s in June, but it's still in the #3Seconds range.
DESKTOPFor a cloud-based solution, Shopify is the current market leader and the desktop speed is pretty decent, 2.2s sees this ecommerce platform come under our benchmark #3SECONDS.
DESKTOP1.7s is the latest and very consistent page speed for Browserweb.
DESKTOP1.6s is the latest and very consistent page speed for Browserweb.
DESKTOPAugust tests came in at 1.5 and June was 1.4s, which is on a par with Browserweb.
DESKTOP1.4s which is on a par with Browserweb.
Mobile Page Speed Ranking
|SPEED RANKING||WEB HOST|